Online Senior Brand Manager
Job Description
Salary
Basic Salary in the region of £30k – £40k plus performance related bonus (£50k OTE)
The Company
As a leading Insurance provider our highly successful business is looking to recruit an Online Senior Brand Manager. This new role provides a very exciting opportunity to the right individual to help an already successful business take a range of products and further develop our online B2C propositions.
The Role
This opportunity will be tasked with taking further our early success of marketing insurance services online. This role will also be tasked with launching several brands and propositions that we wish to develop online. This opportunity exists in our Essex office located in WestCliff On Sea.
The Responsibilities:
• Manage and develop the brand proposition including customer engagement, visual identity and tone of voice.
• Build insight and understanding of the customer experience.
• Monitor the performance of the brand, identifying areas of development and creating key activity to sustain its performance.
• You will manage the delivery of brand and PR/communication campaigns on and off line
• Use various techniques to maximise our investment in PPC and SEO
• Monitor competitor propositions ensuring we maintain our competitive advantage
Skills Required:
• Search Engine Marketing (SEM) including paid for and natural search strategic planning and implementation
• Development of email marketing campaigns – acquisition and retention
• Building and maintaining affiliate marketing network
• Website management and development
• Media planning & buying
• Agency relationship management
• Report writing
• Budget management
• Campaign performance tracking & analysis
• Drive and determination
• Good communication skills, both written and verbal
• A creative approach to new campaigns
• Good negotiating and interpersonal skills
• Strong organisational skills
• Commercial awareness
• Good numeracy skills and a knowledge of statistics
• A high standard of computer literacy
If you feel your skills meet the relevant criteria please forward your CV to (jobs@pierinsurance.com) alternatively for further information please contact (Alison Saunders on 01702 222855).

Tags: Job, Job Description, Online Senior Brand Manager