Some 64% of consumers told YouGov they would rather hold onto their wallet, with younger people being most likely to value their smartphone over their wallet.
source – www.mobilechoices.co.uk
The study, on behalf of Firstsource Solutions, found that 42% of people aged 16-24 and 34% of 25- to 34-year-olds cared more about their smartphone than their wallet – compared to just 19% of 45- to 54-year-olds.
Santanu Nandi, executive vice president of the telecom and media division at Firstsource Solutions, said: “The fact that so many people would rather lose their wallet than their smartphone shows how indispensable these devices have become to the kind of lives we now lead.
“This information will be useful for mobile phone service providers who need to provide round the clock customer service and technical support for their ‘power users’.
He added: “With half the people surveyed yet to switch over to a smartphone, their importance is only likely to increase in years to come.”
Other research by YouGov earlier this month showed that just one in five Brits currently have mobile phone insurance, with 60% admitting they have never had a policy.
The most common reason was that consumers didn’t think their phone was expensive enough to justify insurance (49%), while 29% didn’t think mobile phone insurance was worth the money.

